After having his own tannery in Yorkshire in the early 1950's our father Ernest Crack joined the board in 1953. He later became the majority shareholder. He revived the fortunes of the tannery, in what he considered as a partnership between the Stead and the Crack Families.
Peter and Douglas Crack, along with David Bailey continued to build on the foundations he laid. Today their sons too, Kenny Crack (MD), Michael Crack (Technical Director) and Andrew Bailey (Sales Director) are all integral in the ongoing evolvement of Steads.